Thursday, 30 September 2010
Wednesday, 29 September 2010
- Studio Name ✓
- Logo ✓
- Studio Blog ✓
- Business Cards
- Schedule ✓
- Online Marketing Campaign (viral techniques, teaser trailers, and your brand identity)
- Develop a Story ✓
- Voice Work
- Concept Art
- Character Design
- Research and Development
- Camera Movement
Tuesday, 28 September 2010
So I expanded I little on the one we chose, I didnt wnat to make it look too complicated, and also tried to keep to the theme of our name.
Monday, 27 September 2010
On the eve that the most ambitous, and awaited product from world famous 'Toyland' is due to be released, the head toymaker of the company, begins to sift through the distrubution section, to find that only one toy
doesnt quite meet the criteria. The 'discarded' toy, which lay abandoned in the trash outside the factory, soon becomes wanted, as an Alien Force pierces through our atmosphere, and collides with the toy, to use it's inanimate shell as a tool to manipluate, and grow to huge heights within the city
This seemingly normal night, soon falls into chaos as the race to stop this Alien Invasion threatens the world as we know it. With delicate relations between countries, accusations running high, the balance between them slowly deterioate into panic. Only one man, the Toymaker has the power to take down his own defected creation, and defeat the 'Alien' threat.
Attack Of The 50ft Alien From Toyland reaches new levels of Horror, Paranoia and Science Fiction. Through the spectacle of CG, this motion picture will have you on the edge of your seat as the lines realilty blurred.
- We also discussed starting our synopsis because we have a story outline to work with. We are fairly pleased with the beginning of our synopsis and Bobby has taking it home with him to further develop tonight.
- Jolanta was working very hard on her digitally painted thumbnail storyboard which she hopes to have finished and uploaded some time today.
- We are all in agreement that the 6th font in Bobby's list for titles is our favourite and Bobby has decided to try out some different colour palettes with the font.
- Whilst doing the tasks we have already agreed to do, Jolanta recommended that we start looking for some styles we would like to incorporate into our B-movie. So we will be doing some research and gathering some reference images for that.
During the 2007 Comic-Con, 42 Entertainment launched http://www.whysoserious.com/, sending fans on a scavenger hunt to unlock a teaser trailer and a new photo of the Joker. On October 31, 2007, the film's website morphed into another scavenger hunt with hidden messages, instructing fans to uncover clues at certain locations in major cities throughout the United States, and to take photographs of their discoveries. The clues combined to reveal a new photograph of the Joker and an audio clip of him from the film saying "And tonight, you're gonna break your one rule." Completing the scavenger hunt also led to another website called Rory's Death Kiss, where fans could submit photographs of themselves costumed as the Joker. Those who sent photos were mailed a copy of a fictional newspaper called The Gotham Times, whose electronic version led to the discovery of numerous other websites.
PARANORMAL ACTIVITY 2:
Paramount Picture’s Paranormal Activity 2 keeps giving us new corrupt footage, new hints, new clues with a few clips emerging on several sites in mysterious and creepy ways. Several blogs have gotten their very own viral clip from Paranormal Activity 2, the total so far being 4, but there could be more in the pipeline. Stories about how they received the footage vary as MovieFone says someone slipped it into their pants, while ComingSoon got a package at their doorstep. They've also developed the Demand it! campaign allowing the first 20 cities with the highest "demands" for the movie to be invited to attend a free screening on Wednesday, October 20th, before the film's nationwide release. To "demand" Paranormal Activity 2, fans must visit http://www.paranormalmovie.com/.
To promote the release of the Twilight Book series as well as the release of the movie, Australian Agency, US went around the country biting into billboards and posters. This was one of their ad campaigns which involved placing 2 stickers, symbolising vampire bite-marks, onto the necks of billboard fashion models. A very clever campaign as people often find curiosity overcomes them when it comes to billboard graffiti, especially when we're waiting so lon at bus stops.
In Cloverfield's viral marketing campaign, we begin with a teaser trailer which was screened before Transformers at cinemas and gave only a date with no title. After the preview, the campaign had already become a huge success with moviegoers already taking to the internet to find out more about this mysterious trailer. Enter phase two, a teaser site at http://www.1-18-08.com/ which originally showed only an image of two young women staring up in shock at something unknown. The image was timestamped 01-18-08 12.36A and over time, new photos were added to the site giving further clues to the occurances. Eventually the http://www.cloverfieldmovie.com/ was created and the viral marketing didn't stop there because the site provided both a trailer and a number, 33287, which, when texted from a mobile, provided a ringtone of the monsters roar and a wallpaper of a decimated Manhattan. The film also went on to have other fictional company websites set up in connection with the film.
Super 8 is a new JJ Abrams and Steven Spielberg collaborative film and not much has been said about this film other than it will will be a sci-fi homage to Spielberg's work. However, we already have a viral campaign for the film which began after a teaser was screened before Iron Man 2, in cinemas, giving the message 'Scariest thing i ever saw'. This message led fans to http://www.scariestthingieversaw.com/ where a fake computer terminal opens, and if you press "Y" a certain number of times, a countdown clock appears. A more recent viral campaign could be found at this year's Comic-Con where the Rocket Poppeteers truck was handing out Super Speedflier Fleet popsicles, this was actually a viral campaign for the upcoming Steven Spielberg-produced and JJ Abrams-directed Super 8 as well, slightly different from the mysterious element of the website, but it does ask similar questions i suppose.
THE BLAIR WITCH PROJECT:
The Blair Witch Project was made for $22,000 and reached $248 million at the box office by generating massive pre-opening "buzz" on the internet long before the public even knew they were reading about a movie. Rumours that it was a real occurrence captured on camera gave believers and non-believers alike a jolt of chills once the film clips started showing up online. It was, of course all a hoax, but what is truly remarkable was how the hoax took on a life of its own, even before anyone heard that the supposed film found in the woods was coming to theaters. By the time the film was released, it had built up fever-level anticipation. Now the three guys who brought you the Blair Witch have formed a marketing company called Campfire. They are hired by advertising agencies to create viral marketing campaigns like the one they used to make their movie such a huge success.
Sunday, 26 September 2010
I gathered a alot of different styles for our actual 'Studio' name, because I wanst sure how we as a team wanted 'Void Canvas' tonality to come into the world....
So just tell me which ones by numbers 'down' you prefer....and we'll go with them. Obviously I'll tweak them more, and make them more interesting, but again, which ones do you think should 'sum' us up?
So far experience is that these panels of images are the key thing to do when working on a project, cause I don't know how , but they definetly influence the creative process. Even when you think you've never seen this tiny litle image in the corner, you see its evidence in your work :D
So, take a good look at all of those images, I bet you''ll get some new ideas, inspiration not to mention lots of info about the time period.
In terms of our Movie/Trailer, all these bridges suit what we need and all function in the same way. They all allow everything to cross it yet are small enough to be found in a city linking it to small island or location (ToyLand, in our case).
These factories all share a lot of similarities. From the high shot and the wide shot, we can see that the factories have multiple buildings all in one complex. They seem to comprise of a warehouse and some office buildings. The buildings are also very simple with the chimney simply being a long tube protuding from the top of the structure. As you can see the chimney varies in length but all carry the same design.
One thing that continues to crop up in my research and thus the pictures is that white star. Its the symbol of the American army, so it got plastered onto anything related to it. In terms of our Movie/Trailer, we have to ensure the star is visible. This can cause an instant recognition of the time and the place.
Saturday, 25 September 2010
The actual car you see here was used by high ranking US officials to cart them around to where they need to go, be that army bases or (near) the front line.
The other military vehicles were used by soldiers in fight zones to get themselves or equipment around. Some moved other vehicles and some acted as weapons themselves in the cases of machine guns. These cars would be seen roaming the battlefield doing what they could, that being gathering intelligence or moving things around. The actual car would be seen more in army bases moving more important people about.
In terms to our movie/trailer, the jeeps would be seen roaming the streets with the tanks during the attack. All though, looking at other B-movies of the 50s, it was incredibly unlikely that the two and soldiers would be seen together. This could have been because of budget constraints or the they simply couldn't do the effect needed to have the models and little CG guys getting blown up. When we are dealing with our Toy Maker and his female companion, the car could be a good vehicle, and also if we use any important US army man.
Top (M48 Patton):
The Tank at the top of the map is the one I personally think should be the main focus. Not only is it the stereotypical tank, it also stands as a symbol of the Americans at this time. A weapon of there own to crush any invading forces. Looking back at any B-movies, you can see that the variety of tanks is limited if not any variation (due to budget?). It was modified and carried over from the World Wars. When you look at the tank, you KNOW its an American weapon used for attack and defense.
Bottom Left (M46 Patton):
The Tank on the bottom left was used in World War 2 but wasn't discontinued till the 60s or 70s. Despite this, they were barely used and hardly ever scene. They were used more as a recon vehicle, so would they show up in our besieged city?
Bottom Right (M26 Pershing):
The Tank in the bottom right is a light tank used by the US army as quick response. Small and lightweight, they didn't pack the biggest punch but it was there image that was important.
'No fear!! The Americans are here to save you ALL!!'
It was all about image to put the public at peace. In regards to our movie/trailer, these would be the first line of defence, followed by the main force of the Heavy Tanks (top pic)
Friday, 24 September 2010
Over the weeked we each have a set of tasks to work on and we have already decided the tasks we wish to discuss and complete next week which will be added to the schedule and uploaded to the blog soon. For your tasks we would like you to do some research into tanks, military cars, airplanes, factories with chimneys and bridges over rivers in the 1950s. Also can you go through our blog posts and clean them up by checking for errors, adding relevant images and just making them look more professional...
Thursday, 23 September 2010
I've been trying to come up with some form of revision for my proposed ending to the trailer. And he it is:
After the meteorite strike, the box begins to tremble and deform. Its stretches and groans as something inside the box grows larger. We then cut to an image of the alley way as the light shows a large silhouette on the wall.
We then fade to a city shot, which is operating normally. A shot of a hulking creature moving but hidden by different buildings with the music building as the creature gets closer and closer to being revealed but then: Cheesy title card displayed. We have various quick shots of attacks throughout the city, where a paper flickers onto the screen showing something along the lines of 'The Reds unleash New Super Weapon!!'. Followed by the organizing shots of the military. Helicopters, tanks etc. As tanks and Helicopters assemble and begin to roll out, We are left with an imposing image of a Nuke rising from the ground...
We then a few quick shots of the Toy smashing some Tanks and Helicopters as we fade to
'ATTACK of the 50 FOOT ALIEN from TOY LAND'
Obvously this is only a basic outline from some of my ideas. Still to include cheesy voiceover and to stress the things that are common place (see Ethans post). For an example of the creature skulking behind the buildings see 'Cloverfield'. Whether you like the film or not, the way it keeps the monster hidden yet a very real threat could be exactly what we want. Fear of the unknown...
(Couldn't really find a good representation but mainly look at 8-10 second mark)
What parts could I change? I'm strugling with how to incorporate the cold war feeling...
and of course, this is just my idea.
After seeing the Alien trailer again the other day, i realised that the lines in the beginning of the title of the trailer remind me very much of the symbol Bobby designed (the one we were goingo use for the Vs and A's). It's just an idea but maybe our ident could be a homage to the famous sci-fi film.
These were the retro B-movie trailers i looked at when composing my notes for the structure and conventions found in these B-movie trailers around the 50s which was the main era for sci-fi/horror B-movies. These are some of the notes and commonalities i found from watching these trailers:
- Ident representing production company
- Voiceover (Narration)
- Overusing titles
- Showing the film name at least twice
- Fast cuts
- Cross Dissolves
- Cheesy effects and transitions (wipes etc) usually to show a change of scene or environment
- Titles have cheesy transitions too
- We usually see a main character/hero, army/military, civilians etc
- Lots of screaming
- Sound builds up with intensity and pace
- Questions used to build suspense
- You can either show the monster/alien or keep it a mystery to the viewer
- Famous names used ie directors, producers or actors
- Soundtrack used
- Black and White or Colour film
- Stylistic but retro fonts
- Strong use of light in sci-fi films
- Average secs per shot ranges roughly from 3 seconds to 6 seconds based on these trailers and the cutting speeds up as the trailer goes on
These were the notes i got from watching these trailers. Clearly some of the conventions are more important than others, but it's clear to see that there are certain rules we should stick to when creating a B-movie trailer.
Obviously Earl can't make the Friday or Wednesday, but if by any chance he can, he knows where we are, as well as the rest of us, so lets stick to this as much as possible...
I think it's best to meet 3 times a week, just for a few ours each, just so we all know what stage we're at, as well as discuss anything in relation so progress, or delgations so we have a clear mind set.
Here's the plan:
From these, I tried to touch upon the name of our company, focusing mainly on the shape of a 'Canvas' and some of the things we assoicate with them, for example, and easel, or the fixings holding it together...at the same time trying to stay true to the 'Void' element. Although the 'Studio' section of the design isn't as important as our name, there still holds a significance, and I feel, the use of subtle 'lining' on either end, is enough to highlight this point.
Wednesday, 22 September 2010
By looking at some basic 50 looks images, it clear that look back then was alot of neon and colour. This could be a very powerful image for our city in a dark night with the 50s neon lighting parts of our alien revealing parts of information. Imagine our cityscape with the large neon lights flooding the area.
The interiors of the Factorys all seem very stuffed, as people and instruments are crammed in together. The exterior has a look of a normal building but elongated to accommodate the larger interior.
I can't find any images of 50s industrial rubbish skips, but I know what they look like. If I can't find any after extended looking I'll draw it. It looks like a skip but is square.
From looking at a lot of the toys, it seems that Robots where quite big back then as toys. Could this maybe factor into our Alien toy? The packaging was incredibly bright yet simple looking.
The robots were all steriotypical robots thought futuristic back then. Whether this could apply to our trailer is still to be seen but I think it has potential.
Also, a great reference point is the Video Game Mafia 2. They went to great lengths to get the feeling of the 50s right and it was praised for it. I'll look into that later...